Austin SEO understands the public relations (PR) challenges facing you and your business on the web. In the world of web marketing, it is not enough to simply show up; it is crucial that your business builds and maintains a positive online reputation.

As your website gains web presence and visibility, there may be those who attempt to undermine your business through the distribution of negative search results (using practices such as “googlebombing”), blog posts, or other online media. Negative online publicity can be extremely damaging to your interests and goals, causing you to lose the respect and trust of your current clients and diminishing your future business opportunities.

We can help!

Targeted Response Management

Managing negative publicity on the web is a complex task which requires more than just traditional PR techniques. The nature of the web and the sheer amount of information in circulation present unique reputation management challenges which most businesses – and many SEO firms – are ill-equipped to handle.

At Austin SEO, we are able to defend your online reputation using reliable, ethical, and effective methodologies derived from a clear understanding of the mechanics and technology of the Internet. Our online reputation management model consists of three main phases:

• Identification and technological analysis - Our web engineers use sophisticated tools to identify the source and web distribution of harmful search results and/or negative publicity.

• Targeted response development - Using this analysis, our team of web marketing experts designs a strategic plan to counteract the effects of negative publicity using proven search engine optimization principles and techniques.

• Implementation and re-analysis - Finally, we implement our highly targeted plan and analyze the results to ensure that it accomplishes the specific goals for which it was designed.

Effective Prevention and Image Control

As the saying goes, prevention is better than cure. We use search engine optimization and proven web marketing strategies to help our clients prevent negative publicity from ever getting a foothold in the online marketplace.

The first step is search engine optimization. By giving your website and your message dominant placement on the largest search properties on the Internet using our proven SEO techniques, we effectively stifle attempts at negative publicity before they occur.

In addition, our dedicated online reputation management team also monitors key segments of the Internet for any initial signs of trouble. We analyze information from sources such as:

•   Blogs
• Google/Yahoo! Alerts
• Relevant Search
• Social Bookmarking Services
• RSS Feeds / Media Tags

 Contact Us

Austin SEO is an all-things-web company specializing in search engine optimization, Pay-Per-Click (PPC) campaign management, and web marketing/online reputation consulting services. We believe in building solid relationships with our clients; our exclusive partnership system guarantees that we work only with you, and not with your competitors.