Search Engine Optimization

Austin SEO approaches search engine and web optimization as an objective, scientific endeavor. While some search engine optimization (SEO) firms act as though they are performing some sort of mystical service for their clients, Austin SEO understands that search engine optimization is an incredibly powerful tool.

Competition in the online advertising market is intense and ever-evolving.  Austin SEO can help you achieve exceptional, sustainable, and consistent success on the web. In addition to generating increased website traffic, we optimize your website in ways which translate into new clients, new customers, and new business.

Our firm operates using analytics, not abstractions.  We use proven and effective search engine optimization techniques to develop your web presence in two main areas:

Organic Search Engine Optimization

Organic SEO, also called “natural” SEO, focuses on achieving a high page rank in the unpaid search results produced by the indexing algorithms of major search engines.

When the “crawler” or “spider” programs of search engines like Google scour the internet, websites are indexed and ranked in value by a formula which evaluates variables such as page count, content relevance, and incoming links. Organic SEO is the process of creating and maintaining robust, effective, and search-relevant websites.

Though natural search engine optimization is “free,” it is highly effective.  Approximately 70-80% of users click on natural search results, as compared to sponsored pay-per-click ads. The concept is simple: the higher your website appears in natural search results, the more visitors it will receive.

Austin SEO are experts at creating dominant web presence and high search rankings using organic SEO. Our experienced team is able to analyze and reverse engineer data about your website and design a detailed strategy to optimize the search ranking of your website. Our methodologies are multi-faceted, targeting both the content development and the technical sides of organic search engine optimization.

We are an exclusive organic search engine optimization company. When we form a partnership with you, we work only with you, and not with your competitors. There are only 10 spots at the top of major search engines like Google. Will you show up, or will your competition?

Pay-Per-Click (PPC) Campaign Management

We recognize that an effective online marketing strategy involves more than just organic or natural search engine optimization. A targeted Pay-Per-Click (PPC) advertising campaign should also be an integral part of your web presence development. Studies show that up to 30% of search engine users follow PPC links – are you being found?

Our team provides clients with experienced, cutting-edge analysis and management of their PPC marketing campaigns. Like organic SEO, a sound PPC strategy revolves around an objective, mathematical, yet flexible approach. Our main goals for Pay-Per-Click management are threefold:

• Optimize PPC Keywords: Keywords are the search terms which your potential clients are putting into major search engines. We help you select the right search terms to drive more traffic to your site and ensure that visitors are interested in the products or services you have to offer.
• Balance optimal placement and optimal cost: Austin SEO understands that advertising must be both effective and cost-efficient. We design PPC campaigns which will reach your target audience while allowing you to pay as low as cost-per-click (CPC) as possible.
• Ongoing analysis and evaluation: We take the guesswork out of PPC campaigns. Our analytical tools allow us to fine-tune and refine your PPC strategies to adjust for the dynamic nature of the internet, ensuring both the consistency and maximization of your results.
• Running an optimal PPC online marketing campaign requires the continuous and detail-oriented management of hundreds of individual variables – a task which is extremely time consuming. At Austin SEO, our dedicated team has the industry experience and sophisticated resources necessary to maximize your ROI without wasting your valuable time and energy.

The world of web optimization moves at a very fast pace. What are you doing to get ahead? Call us now!