Web Solutions
September 14th, 2009
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by admin · Filed Under: Uncategorized
Web Solutions and Search Engine Optimization Services
Although our priority lies in effective SEO and achieving high search result page rankings for our clients, our integrated development and design capabilities enable us to integrate a wide range of online endeavors into a cohesive, coordinated internet marketing initiative. Our analytical and goal-oriented approach ensures that none of your money or time goes to waste.
Our web marketing and search engine optimization services include:
Content Development/Copy Writing
Quality web content is the lifeblood of any search engine optimization initiative. Well-written content improves natural search placement, encourages beneficial back links, grabs the attention of site visitors, and promotes your unique business goals to potential clients.
But be careful. While good copy writing can boost your website’s visibility and reputation, poorly written content has the opposite effect and can do more harm than good. Don’t be fooled by mass-production copy writing services that overuse keywords and reuse duplicate content. At Austin SEO, we are dedicated to producing accurate, relevant, original, and search engine-friendly content for each of our clients.
Results-Driven Copy Writing
Austin SEO believes that effective content writing should be governed by and driven by results. While we do not sacrifice creativity, our primary goal is to generate content which pleases search engines and intrigues visitors. Our content writing objectives are twofold:
- Search Engine Optimization Objective – Our content team writes informative, accurate content which is seeded with crucial keywords targeting your specific customer and client base. When search engines index these important keywords, the value, ranking, and visibility of your site increases.
- Client Conversion Objective – Because the content that we produce is always original, informative, and highly relevant to your individual business goals, it captures the attention of site visitors and helps translate your site traffic into new customers and new sales.
At Austin SEO, we do not make you empty promises that we cannot keep. Our content development methodologies are backed by years of experience and research, and we continue to monitor the performance of your website to determine how people are responding to the content we produce.
Our clients can see success and results by providing them with monthly ranking reports on statistics detailing exactly how their websites are performing in terms of organic search placement and user activity patterns.
Furthermore, because of our exclusive partnership business model, the content we produce for each of our clients is totally original. We never lower the value of our content by duplicating it on multiple sites.
Our Content Writing Process
Our content development process is highly analytical. We track vital website statistics such as bounce rate, average page views, and average page depth to continually refine and recalibrate our copywriting strategies. Using cutting-edge web analytics tools, we examine how users and search engines react to specific content formats and specific keyword configurations and tailor our approach accordingly.
At Austin SEO, we do not deal in abstractions and excuses. We achieve consistent, quantifiable results because our content is:
- Thoroughly researched
- Completely original
- Persuasive and informative
- Accurate and industry-specific
- Optimized for keyword density
- Balanced for readability
- Search engine-friendly
Website Design / Redesign
In addition to providing search engine optimization services, Austin SEO also handles all aspects of website design, redesign, and development. Unlike many web marketing firms that sacrifice page rank for website design or vice versa, we understand that an effective website design and an effective SEO campaign are two sides of the same coin.
Analytically Proven Design
Austin SEO understands website design in a way that few other companies do. Due to our industry experience, extensive research, and sophisticated analytics, we are able to construct websites which are appealing to search engines and search engine users alike.
Building an effective website is not a mystical, abstract endeavor, but one based on technical expertise and concrete statistical interpretation. We use the latest cutting-edge design and marketing strategies, coupled with an exhaustive analysis of online traffic data, search patterns, and user activities, to create websites with:
- Minimal bounce rate
- Maximum page depth
- Multiple page views
- High conversion ratios
Advanced and Integrated Development
Our goal at Austin SEO is to create a search- and user-friendly website which is targeted to your unique business needs. Members of our experienced website design team have years of experience working with popular design languages such as XHTML, JAVA, ASP, and PHP. Our technical skills allow us to effectively combine aesthetics, functionality, and SEO principles in the development of your website.
We are also able to integrate blogs, social bookmarks, and other Web 2.0 features into your new or existing site architecture, bringing your website to the forefront of modern online marketing and networking technology and increasing your overall online visibility at the same time that we build online reputability.
Optimized Video Solutions (OVS)
Video content is a powerful online marketing tool which can differentiate, personalize, and clarify the message and reputation of your website. When implemented correctly, video can significantly boost your website’s credibility and increase the rate at which it brings in new business and new clients.
However, because major search engines like Google, Yahoo!, and Live (MSN) process video data differently than text data, video content is frequently misused and often lacks impact from a search engine optimization (SEO) standpoint.
Proven Video Design
Austin SEO specializes in creating Optimized Video Solutions (OVS) for our clients. We understand the crucial design and web placement techniques needed to give our videos SEO and web marketing value.
Video without optimization is little more than fluff. Optimized Video Solutions are an effective way to increase your website’s online visibility and overall user value. We understand all aspects of effective video design. Our extensive research and experience in areas such as search engine behavior, Web 2.0 technology, and online user search/response patterns allow us to analytically determine how best to use video to achieve your business goals.
Integrated Video Development Capability
Whether your video would be best placed on your website itself, or distributed through popular sites like YouTube or Metacafe, Austin SEO is uniquely qualified to help. Our in-house team can script, facilitate, produce, and edit dynamic online video content (typically in interview format) which we then optimize for web impact using proven SEO techniques.
Online Reputation Management
Austin SEO understands the page ranking (PR) challenges facing you and your business on the web. In the world of web marketing, it is not enough to simply show up. It is crucial that your business builds and maintains a positive online reputation.
As your website gains web presence and visibility, there may be those who attempt to undermine your business through the distribution of negative search results (using practices such as “Google bombing”), blog posts, or other online media. Negative online publicity can be extremely damaging to your interests and goals, causing you to lose the respect and trust of your current clients and diminishing your future business opportunities.
“Austin SEO can help!”
Targeted Response Management
Managing negative publicity on the web is a complex task which requires more than just traditional PR techniques. The nature of the web and the sheer amount of information in circulation present unique reputation management challenges which most businesses – and many SEO firms – are ill-equipped to handle.
At Austin SEO, we are able to defend your online reputation using reliable, ethical, and effective methodologies derived from a clear understanding of the mechanics and technology of the Internet. Our online reputation management model consists of three main phases:
- Identification and technological analysis: Our web engineers use sophisticated tools to identify the source and web distribution of harmful search results and/or negative publicity.
- Targeted response development: Using this analysis, our team of web marketing experts designs a strategic plan to counteract the effects of negative publicity using proven search engine optimization principles and techniques.
- Implementation and re-analysis: Finally, we implement our highly targeted plan and analyze the results to ensure that it accomplishes the specific goals for which it was designed.
Is your web content carrying you forward or holding you back? Austin SEO is at the forefront of the online marketing wave. Whether it is augmenting your current website with relevant, attention-grabbing content or creating valuable web presence through the distribution of audience-specific articles, our content development team is second-to-none.
Call Us Now And We Will Provide You SOLUTIONS!
